Blazers. Are they ACTUALLY the ‘it’ sneaker if the moment, or did I imagine this?
Clean lines? Yeah, I’ll give ‘em that.
Strong block colours? Yep also noted.
Suede, leather AND canvas uppers – we all love texture.
Nike’s first basketball shoe (1973), clearly has bucketloads of charm, but the question isn’t ‘Why would anyone want this shoe?’ but ‘Why does EVERYONE want this shoe?’
We all love a classic, and classics will tend to be born out of a ‘scene’. For example, LL Cool J, Run DMC and 1st / 2nd generation bboys’ love of an Adidas shell toe ensured that the Superstar became an iconic shoe of hiphop culture.
Growing up in Woolwich (Google it, haha), one of the popular shoes of the early 90’s was definitely the Reebok Classic.
Coupled with the Reebok Workout, Reebok kicks were pretty much a staple in my area and surrounding counties of Kent and Essex. A ‘working class’ classic, easily acquired in your local First Sport or JD sports back in the day and the Workout recently celebrated its 25th birthday.
The buzz around the Blazer, however is just confusing. Sneakerheads are expected to wax lyrical about a coveted release (eg. Galaxy Foamposites) or a shoe with ‘status’ (Jordans, Yeezys) but ‘normal folks’ are clearly enamoured with this unassuming item of footwear.
I typed ‘Nike Blazer’ into Twitter search on a regular Sunday evening and of the top 10 tweets, most people are going on like they can’t live without them.
Fill me in, Folks. Where’s the hype come from? I have one theory…
…but say it isn’t so!! If ‘The Only Way is Essex’ has truly had an integral part in the meteoric rise in popularity of this unassuming shoe, I have underestimated its influence, haha.
What do YOU think?
I want to hear from Blazer fans, owners, dislikers, and the curious on the rise of this shoe’s popularity. Leave a comment and start the discussion! :-)