White Supremacy: The Truth

Yeah, I know I picked a controversial title for a blog post, but I want the general public to know the truth. Some of you will be well aware of the facts outlined in this post, but for the rest of you, allow me to enlighten.

White footwear rocks.

With summer descending upon us it’s become more and more obvious to me that you NEED to have a pair of white-on-white footwear in your collection so as to make the desired impact this season. So I bought two.

First up was the glorified plimsole known as Vans Authentic.

Outside of boat shoes and actual flip-flops (‘thongs’ to our Australian readers), there are few shoes that say, “it’s sunny and I know it” like a pair of plain white Vans. I obviously had to get some metal on them as soon as possible and opted for Gunmetal Shoeture Tangs.

As expected, they get a load of attention with every wear. (For the record, at time of writing it’s raining so they are BOXED out of harms way currently).

My second supreme white kicks were a totally different prospect. I mentioned in a previous blog that coming from where I’m from, Reebok Classics have long been a staple of the locals, so in homage to the manor, I plumped for the Exofit Hi-tops.

I don’t have to sell ‘em to you, but if you like your trainers clean, you do a lot worse than these goodies. Leather, light and sporting a groovy gumsole, I sense these kicks will have seen a lot of memorable times over the next few months.

“But what about maintenance?!” I hear you cry.

Well fortunately my homegirl, Lem0n Cake, over at Big Eyes Lil Soles has put together a guide to combat general sneaker-distress and help you resurrect previously given-up-on kicks. Enjoy!

Til next time, Gang


P.S. The metal accessories featured in this blog are available to buy >> HERE.

Nike Blazers – What’s the story?

Blazers. Are they ACTUALLY the ‘it’ sneaker if the moment, or did I imagine this?


Clean lines? Yeah, I’ll give ‘em that.

Strong block colours? Yep also noted.

Suede, leather AND canvas uppers – we all love texture.

Nike’s first basketball shoe (1973), clearly has bucketloads of charm, but the question isn’t ‘Why would anyone want this shoe?’ but ‘Why does EVERYONE want this shoe?’

We all love a classic, and classics will tend to be born out of a ‘scene’. For example, LL Cool J, Run DMC and 1st / 2nd generation bboys’ love of an Adidas shell toe ensured that the Superstar became an iconic shoe of hiphop culture.

Growing up in Woolwich (Google it, haha), one of the popular shoes of the early 90′s was definitely the Reebok Classic.

Coupled with the Reebok Workout, Reebok kicks were pretty much a staple in  my area and surrounding counties of Kent and Essex. A ‘working class’ classic, easily acquired in your local First Sport or JD sports back in the day and the Workout recently celebrated its 25th birthday.

The buzz around the Blazer, however is just confusing. Sneakerheads are expected to wax lyrical about a coveted release (eg. Galaxy Foamposites) or a shoe with ‘status’ (Jordans, Yeezys) but ‘normal folks’ are clearly enamoured with this unassuming item of footwear.

I typed ‘Nike Blazer’ into Twitter search on a regular Sunday evening and of the top 10 tweets, most people are going on like they can’t live without them.


Fill me in, Folks. Where’s the hype come from? I have one theory…


…but say it isn’t so!! If ‘The Only Way is Essex’ has truly had an integral part in the meteoric rise in popularity of this unassuming shoe, I have underestimated its influence, haha.

What do YOU think?

I want to hear from Blazer fans, owners, dislikers, and the curious on the rise of this shoe’s popularity. Leave a comment and start the discussion! :-)


Shoeturistic meets futuristic!


Hover boards? Android slaves? Talking plants?! We may be a bit far off solving disputes with lasers and light sabers, but it’s clear that technology is moving forward at quite a rate. We take for granted that nearly every electrical device we own can ‘sync’ with pretty much any other and for those that don’t… we can download an app :-)

Let’s have a look at a couple of ‘futuristic’ things that have engaged us recently.

Robot Bunny

In a bid to make Shoeture more easily acquired by the general public, I headed out to West London to find an appropriate retailer and was fortunate enough to stumble upon Robot Bunny


Yes, they have their own comic.

This boutique in Whitely’s, Bayswater is, in fact, a real-life comic with hidden compartments, robotic figurines and angular installations, creating a sense before you even enter that ‘something is gonna happen’.




Brands housed include Robot Bunny (of course) , Benjart, Yes No Maybe and Soapbox among others.



Shoeture is now available to buy instore! (And no, you can’t have my Reebok Monopoly Reverse Jams). Shoeture displayed: Brushed Steel and Matte White Hooks.



Tweet us a picture of your purchase, or better yet, mail us a pic so we can mention you right here in Shoeturistic. For information of where else you can buy Shoeture in UK, visit here.


While we wait patiently for 2015 so Nike can release the self-lacing MAG from the ‘Back to the Future 2′ movie, the good folks at Solebox have been plying us with amazing collaborations which are guaranteed to get heads turning, for the last couple of years.

Starting with the 20th anniversary of the Reebok Pump, Solebox produced arguably the most desirable pair of commemorative footwear of any boutique worldwide, when they produced these goodies…

ULTRA limited at 31 pairs worldwide, I couldn’t get ‘em, then in 2011, they dropped these babies..

…but I didn’t get my hands on those either. I know, I dropped the ball.

Hearing the news that they were dropping the red ones in green this spring, I knew I had to go out on a hardcore limb!

So I had to find someone in Berlin to cop them for me and 30 Facebook messages later, things started to unfold. Here’s a couple pics of their journey!



Finally they arrived in London

Success! With only 250 pairs worldwide, I will admit I have no idea when I’m gonna where ‘em, but it’d better not rain :)


This episode finishes with an online game my sister discovered called Kanye Zone . Don’t want to spoil the surprise, but as you can imagine the game has an interesting soundtrack. If you are familiar with the song ‘N&&*^s in Paris’ you’ll be able to enjoy this for at least a couple of minutes.

Don’t delay, try Kanye Zone now, and tell us in the comments box what you thought!

Til next time, Party People,



A moment at Kazmattazz

Shoeture UK

Kazmattazz is a shop long associated with sneaker culture here in London and finally the Brick Lane branch stocks Shoeture! I popped in on a sunny Thursday afternoon to do a quick demo and dress some shoes.


Sneakers and independant clothing labels are the bread and butter of the Kazmattaz stores (The original branch is in nearby Hoxton Square), but I was pleasantly surprised to hear Kaz’s collection of classic 90′s hip hop playing instore.


Showbiz & A.G.. The Bush Babees, Fu-Schnikens and everyone in between can be heard halfway up Brick Lane, and you will KNOW when you are nearing the shop..

…in case the big sign wasn’t indication enough, heh.






Pumped by the Golden Era hiphop sounds, I proceeded to get to dressing..


Gold Hooks, £35


Gunmetal Tangs, £35




White Hooks, £35


Crimson Tangs, £35



Handsome, right? :)

All Shoeture products are currently in stock, so ask for what you can’t see. Be sure to tweet us a picture of your purchases, Folks! We may have a little discount promotion coming up too. Stay tuned!

1 -love


Move It 2012 in images (Find yourself!)

Shoeture UK

Our second exhibition this year was at the amazing ‘Move It’ show. The pictures will do the talking!

Thank you to everyone that came through the stand and got busy with us. We were joined by a number of dance glitterati including Kymberlee Jay, Tashan Muir, Ben ‘Free to Dance’ Hammond and many more. Other notable faces were Eastender’s Matt Lapinskas and our first European brand ambassador, Alex Saidac. You can hear Alex’s vocals on our Shoeberia video.

Special thanks have to go out to the team of Matt, Simon, Renata, Nanette, Daniq and Taz without whom the magic could not have been achieved. Further thanks to Owen, Doc and Princeton for their parts played.

Look out for the VIDEO launching soon, Folks!


Shoeture Models desired!

Shoeture UK

We’re looking for aspiring models with these criteria:

1) Interesting faces. If you think people will look at you twice, for whatever reason, apply.

2) Good sense of colour / style. If you don’t know whether you can dress well or not, please do not apply. If you can rock colour confidently, we can talk!

3) Interest in sneaker culture / frequent wearer / collector. If you never wear sneakers or wouldn’t wear sneakers after the shoot, please do not apply. We are hoping to find strong brand ambassadors who we may use again in future.

4) Physically fit. Whether we choose to agree or not, sneakers are, essentially, sportswear. On our shoots we may want to capture movement and if you can’t jump / touch your toes / other normal physical act, please don’t embarrass yourself or us by applying. You wont be running laps, but basic physical ability is, let’s face it, attractive.

If you are based in UK and willing to travel to London in Mid-February, please email shoetureuk@gmail.com with at least one picture, and explain why you would like to do this shoot. Shooting on Saturday 11th February.

Spread the word and follow us on Twitter!


Missing In Action? Not at the Super Bowl!

British-born artist, M.I.A., has long been a favourite of ours as much for her cutting edge style as her anthemic party-starter tracks including ‘Boyz’, ‘Paper Planes’ and ‘Bamboo Banga’.

No stranger to ‘controversy’ M.I.A. isn’t afraid to exhibit behaviours and put out videos which, shall we say, inspire conversation, heh. Who could forget the video of the ginger people getting blown up in a minefield? (Link posted at the end of the blog)

Guesting on Madonna’s track ‘Give me all your Luvin’ and performing at the Super Bowl are clear indications that Maya has moved into the next tier as an international artist, but her newest video, Bad Girls, is a real work of art. Enjoy!


Something that caught our eye this week was an interesting shoe designed by Cole Haan.

Did you spot the difference? The shoe on the right is a classic wingtip …with Nike Lunarlon in place as the sole. A novel idea if ever we saw one! What do you think of the design and would you WEAR them? (Thanks to Sneaker Freaker for the images)

Putting unusual materials together can naturally spawn some interesting and creative results, though as this video shows, some results are destined to remain conceptual!

Oh and you can start creating your own winning combination with a visit here.

Stay fresh until next time, Folks, and no, we did not forget the link to the ‘Ginger Genocide’ video mentioned above. It’s here.


Testing, testing!

Sneakers? Trainers? Kicks? Creps? Snaps? Lo-tops? Hi-tops? Runners?

I’ve heard sporting footwear called a LOT of different names and for as long as I’ve been old enough to realise that you don’t HAVE to be a sportsman to wear ‘em, I’ve been ‘a collector’.

Since I’m not really what I would call a blogging aficionado, I’m gonna attempt to write a number of informative posts about this company, Shoeture, I’ve recently had the good fortune to represent and other flavourful (though not always footwear-related) stuff. Thanks for stopping by!

Stay tuned for frequent updates, as I reveal my personal triumphs (and occasional undesired surprises) as the Head of UK Operations for the Shoeture company.