White Supremacy: The Truth

Yeah, I know I picked a controversial title for a blog post, but I want the general public to know the truth. Some of you will be well aware of the facts outlined in this post, but for the rest of you, allow me to enlighten.

White footwear rocks.

With summer descending upon us it’s become more and more obvious to me that you NEED to have a pair of white-on-white footwear in your collection so as to make the desired impact this season. So I bought two.

First up was the glorified plimsole known as Vans Authentic.

Outside of boat shoes and actual flip-flops (‘thongs’ to our Australian readers), there are few shoes that say, “it’s sunny and I know it” like a pair of plain white Vans. I obviously had to get some metal on them as soon as possible and opted for Gunmetal Shoeture Tangs.

As expected, they get a load of attention with every wear. (For the record, at time of writing it’s raining so they are BOXED out of harms way currently).

My second supreme white kicks were a totally different prospect. I mentioned in a previous blog that coming from where I’m from, Reebok Classics have long been a staple of the locals, so in homage to the manor, I plumped for the Exofit Hi-tops.

I don’t have to sell ‘em to you, but if you like your trainers clean, you do a lot worse than these goodies. Leather, light and sporting a groovy gumsole, I sense these kicks will have seen a lot of memorable times over the next few months.

“But what about maintenance?!” I hear you cry.

Well fortunately my homegirl, Lem0n Cake, over at Big Eyes Lil Soles has put together a guide to combat general sneaker-distress and help you resurrect previously given-up-on kicks. Enjoy!

Til next time, Gang


P.S. The metal accessories featured in this blog are available to buy >> HERE.

Where to buy Nike Air Yeezy 2’s in the UK

Shoeture UK

This year Nike have dropped a number of kicks that people would (literally, in some cases) die to get their hands on. Trainers such as:

The Air Jordan Concord..

..the ‘Back to the Future’ MAG..

..and The ‘Galaxy’ Foamposites

It’s hard to say which of these shoes was the most coveted, but my personal belief is the MAG was the most exclusive. Roll on 2015!

The most eagerly awaited shoe of the moment however is the KanYe West-designed, Air Yeezy 2.

Ye and Jigga have been rockign tem on their recent ‘Watch The Throne’ tour and and June 9th they will be released right here in UK. Other countries too, but you’ll have to look them up, heh.

The Yeezy’s in either colourway will cost £210, and may not have half-sizes. The 4 outlets that will be selling them in the British Isles are listed below:


Hanon Shop
154 Market Street
AB11 5PP

01224 213452


1948 Bateman’s Row

Shoreditch, London


Yeezy’s go on sale at 12pm, and they’d rather you DIDN’T camp outside. Just saying ;-)

End Clothing

End Clothing
4-6 High Bridge
Newcastle Upon Tyne

0191 231 3983

Go on sale at 9am, and they have requested that you DON’T camp overnight

Foot Patrol

80 Berwick Street
W1F 8TU, London

Running a competition to be ELIGIBLE to buy. Must visit store between Tuesday 5th and Thursday 7th June.

If you get your hands on some PLEASE tweet us a picture, especially if this post helped you on your quest. Good luck, Folks!

P.S. If you DON’T manage to get ‘em, you can still get your feet lit up with a set of these!


Shoeture UK

Nike Blazers – What’s the story?

Blazers. Are they ACTUALLY the ‘it’ sneaker if the moment, or did I imagine this?


Clean lines? Yeah, I’ll give ‘em that.

Strong block colours? Yep also noted.

Suede, leather AND canvas uppers – we all love texture.

Nike’s first basketball shoe (1973), clearly has bucketloads of charm, but the question isn’t ‘Why would anyone want this shoe?’ but ‘Why does EVERYONE want this shoe?’

We all love a classic, and classics will tend to be born out of a ‘scene’. For example, LL Cool J, Run DMC and 1st / 2nd generation bboys’ love of an Adidas shell toe ensured that the Superstar became an iconic shoe of hiphop culture.

Growing up in Woolwich (Google it, haha), one of the popular shoes of the early 90’s was definitely the Reebok Classic.

Coupled with the Reebok Workout, Reebok kicks were pretty much a staple in  my area and surrounding counties of Kent and Essex. A ‘working class’ classic, easily acquired in your local First Sport or JD sports back in the day and the Workout recently celebrated its 25th birthday.

The buzz around the Blazer, however is just confusing. Sneakerheads are expected to wax lyrical about a coveted release (eg. Galaxy Foamposites) or a shoe with ‘status’ (Jordans, Yeezys) but ‘normal folks’ are clearly enamoured with this unassuming item of footwear.

I typed ‘Nike Blazer’ into Twitter search on a regular Sunday evening and of the top 10 tweets, most people are going on like they can’t live without them.


Fill me in, Folks. Where’s the hype come from? I have one theory…


…but say it isn’t so!! If ‘The Only Way is Essex’ has truly had an integral part in the meteoric rise in popularity of this unassuming shoe, I have underestimated its influence, haha.

What do YOU think?

I want to hear from Blazer fans, owners, dislikers, and the curious on the rise of this shoe’s popularity. Leave a comment and start the discussion! :-)


Shoeturistic meets futuristic!


Hover boards? Android slaves? Talking plants?! We may be a bit far off solving disputes with lasers and light sabers, but it’s clear that technology is moving forward at quite a rate. We take for granted that nearly every electrical device we own can ‘sync’ with pretty much any other and for those that don’t… we can download an app :-)

Let’s have a look at a couple of ‘futuristic’ things that have engaged us recently.

Robot Bunny

In a bid to make Shoeture more easily acquired by the general public, I headed out to West London to find an appropriate retailer and was fortunate enough to stumble upon Robot Bunny


Yes, they have their own comic.

This boutique in Whitely’s, Bayswater is, in fact, a real-life comic with hidden compartments, robotic figurines and angular installations, creating a sense before you even enter that ‘something is gonna happen’.




Brands housed include Robot Bunny (of course) , Benjart, Yes No Maybe and Soapbox among others.



Shoeture is now available to buy instore! (And no, you can’t have my Reebok Monopoly Reverse Jams). Shoeture displayed: Brushed Steel and Matte White Hooks.



Tweet us a picture of your purchase, or better yet, mail us a pic so we can mention you right here in Shoeturistic. For information of where else you can buy Shoeture in UK, visit here.


While we wait patiently for 2015 so Nike can release the self-lacing MAG from the ‘Back to the Future 2′ movie, the good folks at Solebox have been plying us with amazing collaborations which are guaranteed to get heads turning, for the last couple of years.

Starting with the 20th anniversary of the Reebok Pump, Solebox produced arguably the most desirable pair of commemorative footwear of any boutique worldwide, when they produced these goodies…

ULTRA limited at 31 pairs worldwide, I couldn’t get ‘em, then in 2011, they dropped these babies..

…but I didn’t get my hands on those either. I know, I dropped the ball.

Hearing the news that they were dropping the red ones in green this spring, I knew I had to go out on a hardcore limb!

So I had to find someone in Berlin to cop them for me and 30 Facebook messages later, things started to unfold. Here’s a couple pics of their journey!



Finally they arrived in London

Success! With only 250 pairs worldwide, I will admit I have no idea when I’m gonna where ‘em, but it’d better not rain :)


This episode finishes with an online game my sister discovered called Kanye Zone . Don’t want to spoil the surprise, but as you can imagine the game has an interesting soundtrack. If you are familiar with the song ‘N&&*^s in Paris’ you’ll be able to enjoy this for at least a couple of minutes.

Don’t delay, try Kanye Zone now, and tell us in the comments box what you thought!

Til next time, Party People,



Embracing Instagram

Shoeture UK

With Instagram (the popular photo-sharing app) becoming available for Android phone users (finally), I figured I’d see what the hype was about.

Twitter has obviously been a great way to communicate with you all, and some of you reading this arrived here directly via that means, but Instagram, even in 2 days has already  proven to be a different kind of interactive experience. And a welcome one at that.

Having our ‘followers’ comment on our pictures, gives us a greater sense of what you actually feel which is a lot more of a detailed feedback than a ‘retweet’. If you like something, at least now you can tell us AND start discussion with other people who may like it. I can feel the vibes :)

Expect behind the scenes shots of our videos, photo shoots, day-to-day adventures, and general freshness.

Got Instagram? Follow Shoeture and we’ll be sure to follow back*

1 love, Folks


*IF we think your pictures are fresh ^_^

A moment at Kazmattazz

Shoeture UK

Kazmattazz is a shop long associated with sneaker culture here in London and finally the Brick Lane branch stocks Shoeture! I popped in on a sunny Thursday afternoon to do a quick demo and dress some shoes.


Sneakers and independant clothing labels are the bread and butter of the Kazmattaz stores (The original branch is in nearby Hoxton Square), but I was pleasantly surprised to hear Kaz’s collection of classic 90’s hip hop playing instore.


Showbiz & A.G.. The Bush Babees, Fu-Schnikens and everyone in between can be heard halfway up Brick Lane, and you will KNOW when you are nearing the shop..

…in case the big sign wasn’t indication enough, heh.






Pumped by the Golden Era hiphop sounds, I proceeded to get to dressing..


Gold Hooks, £35


Gunmetal Tangs, £35




White Hooks, £35


Crimson Tangs, £35



Handsome, right? :)

All Shoeture products are currently in stock, so ask for what you can’t see. Be sure to tweet us a picture of your purchases, Folks! We may have a little discount promotion coming up too. Stay tuned!

1 -love


Move It 2012 in images (Find yourself!)

Shoeture UK

Our second exhibition this year was at the amazing ‘Move It’ show. The pictures will do the talking!

Thank you to everyone that came through the stand and got busy with us. We were joined by a number of dance glitterati including Kymberlee Jay, Tashan Muir, Ben ‘Free to Dance’ Hammond and many more. Other notable faces were Eastender’s Matt Lapinskas and our first European brand ambassador, Alex Saidac. You can hear Alex’s vocals on our Shoeberia video.

Special thanks have to go out to the team of Matt, Simon, Renata, Nanette, Daniq and Taz without whom the magic could not have been achieved. Further thanks to Owen, Doc and Princeton for their parts played.

Look out for the VIDEO launching soon, Folks!


Exhibitions Diary 2: ‘Prep City’

Shoeture UK

Things are heating up here at HQ. With Crepe City finally arriving today (see previous post), I thought it was important to get a ‘uniform’ so that the general public could spot us easily.


I was tempted to model it for your viewing pleasure but figured I’d leave that to ‘Ten’ (who you’ll meet at Crepe City) or ‘1-Girl’ (see video below). They’re the pros :)

Having a look around Oxford Street it became apparent that advertising IN the store is just as important as OUT, so we got these sexy ‘strut cards’ printed to decorate our table.


Fingers crossed, they’ll light the place up!

Might be worth mentioning we’re running 2 competitions at Crepe City. 1 prize is some Shoeture merchandise and the other is 2 free tickets to our exhibition NEXT week, ‘Move It’. Be sure to visit us at Crepe City to be in with a chance of winning.

1 Girl and her Hooks

As some of our supporters know already, we like to drop some interesting videos and you may have a favourite already.

Our new series is called ‘1 Girl and her Hooks’, where our lead character, 1-Girl,  shows us how she uses Shoeture Hooks in her day-to-day life, often with hilarious results.

Please enjoy the short trailer, and click through to our YouTube channel to see the first episode :-)

See you at, or after Crepe City, Folks


Exhibitions Diary: 1

Shoeture UK

Since introducing Shoeture to the UK late last summer I’ve been fortunate enough to attend some pretty interesting events. Fashion parties, album launches and a foot-fetishists gathering* (honestly) have all at some point fought for attention on my calendar.

Attending these events and meeting so many interesting people has been a real eye-opener in many ways, since I had no real ‘fashion retail’ experience, but it seems I’ve only touched the tip of the iceberg.

Turns out there are events IDEAL for Shoeture! I decided we had to be a part of Crepe City and Move It.

Crepe City is the UK’s most celebrated sneaker fair, and is held at Bar Music Hall in the Shoreditch area of east London.

Footwear enthusiasts from around Europe are expected to attend in search of rare and exclusive kicks, and discover upcoming street labels. In some ways, Crepe City is also a bit of an art gallery, as you will be wowed by some of the bespoke footwear on display. It’s not unusual to see people cram their foot into something a half-size too small, but you’re just as likely to find the shoe of your dreams!

Come visit our table and leave with something shiny :)

Our second upcoming exhibition is a completely different prospect. ‘Move It‘ is the UK’s largest dance exhibition and is held at Kensington Olympia over 3 full days, expecting 25k+ guests.

Performances, workshops, battles and shopping are among numerous activities to experience on the weekend of March 9-11, and we (plus our stand partners, B-Better) look forward to meeting some of the lovely public. You know we’re giving away a couple of tickets, right? Follow us on Twitter for details.

Stay tuned, Folks,


*I didn’t go to the foot fetish party, by the way.

SuperMalcom Shines in Shoeture

Shoeture UK

If you are a fan of the ‘Got To Dance’ TV show, you would have been glued to the box on Sunday to see the live semi-final featuring Antics, Lil Hustlers and a special performance by Diversity.

As supporters of the underground dance scene, we were PUMPED to see London-based hiphop legend, Supermalcom, in the live semi-final, wearing Shoeture!

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The ‘Gold Hooks’ Supermalcom is wearing can be purchased here, but first we should savour the highlights of the performance that seriously moved the crowd!

Be sure to follow Supermalcom on Twitter and attend his dance classes in London, particularly at Pineapple studio. He is the TRUTH.

Stay tuned for more news, Folks, and if you can’t wait, follow US on Twitter for bite-sized updates on Shoeture and exciting things we’re involved in.



Shoeture UK