Meeting our partners at Shoeture Europe

This week I took a quick day trip to Vienna to meet Shoeture Europe directors, Martin & Clemens.

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Getting to know more about the guys’ story and upcoming plans for Shoeture was a real eye-opener, though I can’t divulge many details, heh.

Even more eye-opening was the one-of-a-kind COPPER Tangs that Martin was sporting

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Clemens opted for the Silver Hooks and it was all good.

Look out for other visions of Vienna in the next episode!

www.shoeture.co.uk

Blog for Shoeture

If you already write a kickass blog and fancy walking around in free Shoeture for the forseeable future, we want to hear from YOU.

As regular readers of Shoeturistic will know, it’s not all “metal-metal-metal” round here, and we’d like to give one or two other fresh writers the chance to have their voices heard. So..

If you are based in UK and already write a blog on style, fashion, trends, clothing, entertainment or are a ‘voice of the people’ and would like to share your words with a broader audience, please email shoetureuk@gmail.com with a link to your blog(s) and a quick lowdown on yourself and why you’d like to write for Shoeturistic. Remember, the right person(s) WILL be walking around in our metal as a thank you, so spread the word.

Stay fresh, Folks,

Metal

Embracing Instagram

Shoeture UK

With Instagram (the popular photo-sharing app) becoming available for Android phone users (finally), I figured I’d see what the hype was about.

Twitter has obviously been a great way to communicate with you all, and some of you reading this arrived here directly via that means, but Instagram, even in 2 days has already  proven to be a different kind of interactive experience. And a welcome one at that.

Having our ‘followers’ comment on our pictures, gives us a greater sense of what you actually feel which is a lot more of a detailed feedback than a ‘retweet’. If you like something, at least now you can tell us AND start discussion with other people who may like it. I can feel the vibes :)

Expect behind the scenes shots of our videos, photo shoots, day-to-day adventures, and general freshness.

Got Instagram? Follow Shoeture and we’ll be sure to follow back*

1 love, Folks

Metal

*IF we think your pictures are fresh ^_^

A moment at Kazmattazz

Shoeture UK

Kazmattazz is a shop long associated with sneaker culture here in London and finally the Brick Lane branch stocks Shoeture! I popped in on a sunny Thursday afternoon to do a quick demo and dress some shoes.

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Sneakers and independant clothing labels are the bread and butter of the Kazmattaz stores (The original branch is in nearby Hoxton Square), but I was pleasantly surprised to hear Kaz’s collection of classic 90’s hip hop playing instore.

Woah.

Showbiz & A.G.. The Bush Babees, Fu-Schnikens and everyone in between can be heard halfway up Brick Lane, and you will KNOW when you are nearing the shop..

…in case the big sign wasn’t indication enough, heh.

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Pumped by the Golden Era hiphop sounds, I proceeded to get to dressing..

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Gold Hooks, £35

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Gunmetal Tangs, £35

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White Hooks, £35

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Crimson Tangs, £35

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Handsome, right? :)

All Shoeture products are currently in stock, so ask for what you can’t see. Be sure to tweet us a picture of your purchases, Folks! We may have a little discount promotion coming up too. Stay tuned!

1 -love

Metal

Move It 2012 in images (Find yourself!)

Shoeture UK

Our second exhibition this year was at the amazing ‘Move It’ show. The pictures will do the talking!

Thank you to everyone that came through the stand and got busy with us. We were joined by a number of dance glitterati including Kymberlee Jay, Tashan Muir, Ben ‘Free to Dance’ Hammond and many more. Other notable faces were Eastender’s Matt Lapinskas and our first European brand ambassador, Alex Saidac. You can hear Alex’s vocals on our Shoeberia video.

Special thanks have to go out to the team of Matt, Simon, Renata, Nanette, Daniq and Taz without whom the magic could not have been achieved. Further thanks to Owen, Doc and Princeton for their parts played.

Look out for the VIDEO launching soon, Folks!

Metal

Exhibition diary 4: The setup

Shoeture UK

Naturally we’re hyped about exhibiting at Move It this weekend so here’s a sneak peek into the set up at Olympia.

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Turns out we’re right beside the freestyle stage so you’ll certainly find us easily and be sure to have a chat with the B-Better reps about dance classes they do. You know it makes sense!

Want to know what the Petting Zoo is at our stand? Come visit or catch the next part of the diary :)

Stay fresh, Guys

Metal

Exhibition Diary 3: Onwards to Move It dance show

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Shoeture UK

Crepe City was a smash and now we’re moving on up to Move It later this week. 3 full days with 25000+ dance enthusiasts – this could be fun, ha. A little reminder of Crepe City should allude to what’s in store at Move It

 

 

Props to Loose Wires own, Superfly, for coming through, providing a couple of the shots above AND holding down the strong toprock solo in the video you just watched. In the picture above, Superfly rocks Nike Royals with limited edition violet Shoeture Hooks. The boy done good.

 

Stay tuned for news on Move It, Folks, it will be big!

 

Metal

Exhibitions Diary 2: ‘Prep City’

Shoeture UK

Things are heating up here at HQ. With Crepe City finally arriving today (see previous post), I thought it was important to get a ‘uniform’ so that the general public could spot us easily.

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I was tempted to model it for your viewing pleasure but figured I’d leave that to ‘Ten’ (who you’ll meet at Crepe City) or ‘1-Girl’ (see video below). They’re the pros :)

Having a look around Oxford Street it became apparent that advertising IN the store is just as important as OUT, so we got these sexy ‘strut cards’ printed to decorate our table.

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Fingers crossed, they’ll light the place up!

Might be worth mentioning we’re running 2 competitions at Crepe City. 1 prize is some Shoeture merchandise and the other is 2 free tickets to our exhibition NEXT week, ‘Move It’. Be sure to visit us at Crepe City to be in with a chance of winning.

1 Girl and her Hooks

As some of our supporters know already, we like to drop some interesting videos and you may have a favourite already.

Our new series is called ‘1 Girl and her Hooks’, where our lead character, 1-Girl,  shows us how she uses Shoeture Hooks in her day-to-day life, often with hilarious results.

Please enjoy the short trailer, and click through to our YouTube channel to see the first episode :-)

See you at, or after Crepe City, Folks

Metal

Exhibitions Diary: 1

Shoeture UK

Since introducing Shoeture to the UK late last summer I’ve been fortunate enough to attend some pretty interesting events. Fashion parties, album launches and a foot-fetishists gathering* (honestly) have all at some point fought for attention on my calendar.

Attending these events and meeting so many interesting people has been a real eye-opener in many ways, since I had no real ‘fashion retail’ experience, but it seems I’ve only touched the tip of the iceberg.

Turns out there are events IDEAL for Shoeture! I decided we had to be a part of Crepe City and Move It.

Crepe City is the UK’s most celebrated sneaker fair, and is held at Bar Music Hall in the Shoreditch area of east London.

Footwear enthusiasts from around Europe are expected to attend in search of rare and exclusive kicks, and discover upcoming street labels. In some ways, Crepe City is also a bit of an art gallery, as you will be wowed by some of the bespoke footwear on display. It’s not unusual to see people cram their foot into something a half-size too small, but you’re just as likely to find the shoe of your dreams!

Come visit our table and leave with something shiny :)

Our second upcoming exhibition is a completely different prospect. ‘Move It‘ is the UK’s largest dance exhibition and is held at Kensington Olympia over 3 full days, expecting 25k+ guests.

Performances, workshops, battles and shopping are among numerous activities to experience on the weekend of March 9-11, and we (plus our stand partners, B-Better) look forward to meeting some of the lovely public. You know we’re giving away a couple of tickets, right? Follow us on Twitter for details.

Stay tuned, Folks,

Metal

*I didn’t go to the foot fetish party, by the way.

Shoot me til I’m done!

Follow Shoeture

This last weekend we undertook a little photoshoot for our new flyers and such like and the pictures below are a very SCANT indication of what we got up to.

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Thank you, Alex, Abbie, Moose, Carmen & Maggie for fighting through the cold to make it happen and thanks ALSO to everyone that applied to be part of the experience. We have your pictures and information and will certainly come knocking when the opportunity is right. The response was humbling.

Stay tuned for a sneak look at some of the shots we took, and be sure to subscribe to the blog so you don’t miss out!

Stay fresh,

Metal